Socrates Wisdom Essay Example | Topics and Well Written Essays - 500 words

Socrates Wisdom - Essay Example starts his main argument in the trial by saying that his wisdom is only â€Å"human wisdom† and that he is willing to admit that there is â€Å"a good chance† he has that kind of wisdom (p.3 [20e]). He compares this to the kind of wisdom that is â€Å"more than human,† by which he means that of the god of Delphi (p.3 [20e]). This is because the oracle told Chairephon that â€Å"there was no man wiser† than Socrates (p.3 [21a]). Socrates talks about his distress at hearing this, and explains that he went to ask a bunch of different people about their knowledge, â€Å"hoping to refute the oracle there if anywhere, and reply to† it with proof (p.4 [21c]). He then runs through some of the encounters he had with people he talked to. He starts with a politician who was supposedly wise but â€Å"it seemed to me that while this man was considered to be wise both by many other people and especially by himself, he was not.† (p.4 [21e]). When Socrates tries to explain this, he becomes hated. After he had gone through all the politicians with similar results, he tries the poets. The poets come off a little better, for although they are not wise enough to explain their own poetry, but that they â€Å"are possessed, like the seers and fortune-tellers, who also say many fine things but know nothing about what theyre saying.† (p.4 [22c]). On the other hand, they think themselves wise just like the politicians do. The last set of people he talks to are the artisans. He finds that although they do know many things, they have the same problem as poets, and â€Å"Because each of them performed his craft well, he considered himself to b e most wise about the greatest things† (p.5 [22d]). Socrates is quick to point out that his disproving of these other people’s wisdom does not make him think he is wise himself. He still maintains that knowing he does know nothing makes him both wise and unwise. Because he is self-aware, he knows â€Å"that he is actually worthless with respect to

Methods Used to Study the Brain Essay Example for Free

Methods Used to Study the Brain Essay A variety of procedures are used by psychologists to study the functions of different areas of the brain. Some of them are very old methods and outdated; some of them are most recent in origin and frequently used by modern investigators. The methods help us to study the localization of the functional areas of the brain. One of these methods is the stimulation method. A specific part of the brain may be stimulated either by electric current or by chemicals. Through electrical stimulation, we can only stimulate the desired part of the brain. But by chemical methods, we can stimulate or defunct a particular part of the brain for a fixed period of time and observe their effects on behavior. Another method is the Electrical Recording or Action Potential Method.The rhythmical electrical discharges of the brain are recorded by an instrument called electroencephalogram (EEG). The EEG can detect minute electrical activities of the brain cells during sleep, arousal and activity. The brain parts having greatest electrical activity can be linked with behaviors and sensations of the body. This will tell how the body surfaces are represented in the brain. The Computerized Axial Tomography (CAT) is a newer method in which thousands of separate X-rays are taken at slightly different angles, and the computer constructs an image of the structures of the brain by combining these X-rays. It is very useful for showing abnormalities in the structure of the brain such as swelling and enlargement of certain parts. But it does not provide information about brain activity. Another method is Magnetic Resonance Imaging (MRI). It produces a strong magnetic field in which the persons head is positioned. The radio waves directed at the brain cause the hydrogen atoms to emit signals, which are analyzed by a computer. The details of the MRI are superior to CAT scan, because it can distinguish between closely related brain structures. Due to its importance, you might think the brain would be a little more forthcoming about its design and function. Fortunately, the human brain also provides us with the remarkable ability and ingenuity to study the human brain, a skill in which brains of other life forms decidedly come up short. The study of the brain has yielded remarkable findings, and advances in brain research have created a better understanding of the way we function and life itself.

Hallucinations and the Human Consciousness Essay -- Biology Essays Res

Hallucinations and the Human Consciousness The idea of consciousness has been contemplated throughout the course of neurobiology and behavior. When does it begin or end? And what, precisely, is consciousness? Though researchers may only approximate the answers to these questions, a few things may be inferred. Since the subconscious mind is the sleeping mind, the conscious mind can be thought of as the awakened mind, the mind which shows itself to others most often. (1) This is not to say that the conscious mind is reality, because (as will later be explained) reality is quite subjective. (1) It is just that the conscious mind is the one most people associate with reality. For example, people who experience an event while dreaming will refer to it as a dream, because it occurred in their subconscious. Whereas, if the event had occurred while they were awake-in their conscious mind-frame, then it would be considered as an actual experience. The designation between subconscious and conscious or reality and dreamlike states seem to be cut and dry. However altered mind-sets confuse the line and cause hallucinations. When we dream, our thinking is mostly pictorial and depends on memory. (1) We may hear words, but we understand most of the dream through pictures and people from the past or present. As we awaken, our mind switches from pictorial thinking to word-based thinking. (1) Hallucinations occur when the mind does not completely switch, or switches back, to the conscious state. (1,2) The first thing to note about hallucinations is that they have long been associated with mental illness because many people become confused as to what they are seeing or experiencing. (2) Though hallucinations do occur in mentally ill peo... ...ana demonstrates how hallucinations are not necessarily negative events. Though the mind is being distorted to a certain degree, the cause of the hallucination is more important than the hallucination itself. If drug use or a mental illness brings about the hallucination, the causes themselves are problematic. However, if one chooses to hallucinate because of a culture or religion, as in the cases of meditation and peyote, their behavior is justified. There is still much to be researched in this area of neurobiology and behavior. Not only because little is known, but also because it is far more common than most people would like to think, since psychologically and biologically ill people as well as normal people may hallucinate from time to time. Internet Sources: http://bluezoo.org/ http://serendip.brynmawr.edu/bb/neuro/neuro98/202s98-paper1/Ebbitt.html

An Analysis of Hotel Rwanda and Schindler’s List

Paul Reasonable and Oscar Schneider are both men of style who help their own Individual countries through many different ways. Paul and Oscar show different ways of helping out the people In their own countries by using their exclusive styles. In â€Å"Hotel Rwanda† Paul Reasonable Is a hotel manger In Rwanda during the Rwanda genocide. The genocide Is going on because the Huts believe that the Tutsis killed their president and that Is why the Huts are attacking on the Tutsis,Paul Is a Hut, but his wife Titian and his children and other close friends are all Tutsis and It Is his mission to save them all. In the movie when Paul was getting ready to go work the Hut rebels come to see If there are any Tutsis left In Pall's house, Paul hides all of his family and all of his friends in one room of the house and Paul goes outside to deal with the Hut rebels. Paul then takes everyone to the hotel and bribes the rebels to let all of his family and friends to stay alive. Paul through o ut the movie does many things to help out the Tutsis and help them out for anything that hey all need.Pall's style still remains the same through out the whole movie. Oscar Schneider is a business man with excessive style. He bribes many people. Schneider is currently living in Poland during the Holocaust. Schneider decides to open a pots and pans shop where the Jews can work in. In the movie Schneider is very kind to the Jews and feels sympathetic. A scene which shows some Jews sitting in a very hot train getting sent off to a concentration camp. Schneider realizes that all of them feel very thirsty and decides to quench their thirst by spraying water at the Jews.When the pots ND pans factory shuts down Schneider decides to open an ammunition factory. All of the men arrive but than Schneider realizes that all of the ladies train is going to Auschwitz. Schneider goes to Auschwitz to bring the women back. Schneider in the end of the movie is thanked by all of the Jews by helping them out through a very hard time and by giving them a Job and many other things. Both Paul and Schneider are very amazing men who helped out their people through many things. Paul as you have learned saved all of the Tutsis by giving them shelter and food by letting all of them stay In his hotel.Schneider In the beginning was a briber and a womanlier later turned In to a good person who helped out the Jews by giving them a Job and also helping them all out. An Analysis of Hotel Rwanda and Chandler's List By anachronism In both â€Å"Hotel Rwanda† and â€Å"Chandler's List†. Paul Resignation and Oscar Schneider are both men of style who help their own individual countries through many different ways. Paul and Oscar show different ways of helping out the people in their own countries by using their excessive styles. In â€Å"Hotel Rwanda† Paul Resignation is a hotel manger in Rwanda during theRwanda genocide. The genocide is going on because the Huts believe that the Tutsis killed their president and that is why the Huts are attacking on the Tutsis. Paul is a Hut, but his wife Titian and his children and other close friends are all Tutsis and it is his mission to save them all. In the movie when Paul was getting ready to go work the Hut rebels come to see if there are any Tutsis left in Pall's house, shelter and food by letting all of them stay in his hotel. Schneider in the beginning was a briber and a womanlier later turned in to a good person who helped out the

Family Culture Change Essay

The depression era family culture demonstrated a close knit community which spent large amounts of time together (Craig 2006). Many families used to gather around the same radio and listen to entertainment or news and the fire side chats then President Roosevelt gave provided reassurance for a worried public (Craig 2006). The lifestyle of a nuclear family with close contacts has developed to a fast paced world where family members frequently do not communicate regularly leading to alternative groups settings (Koesten, Miller, & Hummert 2001). Information on divergent lifestyles is now easily accessible to people which influences behavior (Koesten, Miller & Hummert 2001). The radio was introduced as a communication and entertainment medium during the great depression (Craig 2006). The radio provided instant access to news and weather in addition to the entertainment value it provided (Craig 2006). Entire families would gather around the radio during the evening and spend quality time together (Craig 2006). Businesses used the radio advertisements to lure the public in to considering buying purchases that were not considered prior to the advent of the radio (Craig 2006). Despite the economic hardships created by the great depression households who owned radios increased from 30% in 1930 to 70% in 1940 (Craig 2006). In 1940 the foundation had but formed for the future technology revolution that is present today (Craig 2006). This is where the perception of the current American consumer started that buying a product would solve all of one’s problems (Craig 2006). Today’s United States population now has a variety of electronic devices such as cell phones and computers enabling true access on demand to information and entertainment (Koesten, Miller, & Hummert 2001). The multiple methods of communication available to the average American today can foster unhealthy influences on behavior which can result in unhealthy consequences (Koesten, Miller, & Hummert 2001). People today spend more time communicating with others outside their immediate family with jobs, activities, and socialization than within the family unit (Koesten, Miller, & Humert 2001). The behavior of children from this generation will be influenced more by society than parentally which will impact the behavior displayed (Koesten, Miller, & Hummert 2001). The familial influence has been replaced by peer influence which has decreased the importance of family within today’s culture (Koesten, Miller & Hummer 2001).   This decreased emphasis on familial communication has lead to increased peer pressure which results in a greater likelihood of risk taking behaviors (Koesten, Miller, & Hummert 2001). This feeling of isolation has resulted in a dramatic increase in depression resulting from the loss of close family contact (Paxton, Valois, Watkins, Huebner, & Drane 2007). A depressed mood is different from clinical depression and is described as a feeling of sadness, lasting from a couple of hours to days (Paxton, Valois, Watkins, Huebner, & Drane 2007). Clinical depression is defined as sadness lasting at least two weeks that interferes with the activities of daily life (Paxton, Valois, Watkins, Huebner, & Drane 2007). People who are depressed are more likely to engage in behaviors that are hazardous to one’s health (Paxton, Valois, Watkins, Huebner, & Drane 2007). Due to this family isolation and depression unnatural death has become the leading cause of adolescents and has increased dramatically recently (Anonymous 1987). Substance abuse has become more prevalent which has resulted in significant morbidity in the adolescent and young adult population (Anonmyous 1987). These problems did not exist in the epidemic proportions they do today because despite the multiple modalities available to communicate with family society communicates less than in the depression era. References: Anonymous (1987). Health Risk Behaviors. Pediatrics. 80 (1) 144-147. Retrieved on December 20, 2008 from the ebscohost database. Craig, S. (2006). The More they Listen, The More They Buy. Agricultural History. 80 (1)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1-16. Retrieved on December 20, 2008 from the ebscohost database. Koesten, J., Miller, K. I., Hummert, M. L. (2001). Family Communication, Self Efficacy, and White Female Adolescent Risk Behavior. Journal of family Communication 2 (1) 7-27. Retrieved on December 20, 2008 from the ebscohost database. Paxton, R. J., Valois, R. F., Watkins, K. W., Huebner, E. S., Drane, J. W. (2007) Association Between Depressed Moods and Clusters of Health Risk Behaviors. American Journal of Health Behavior 31 (3) 272-283. Retrieved on December 20, 2008 from the ebscohost database.

Christianity Essay

Christianity Essay Christianity Essay Erika Watson September 11 2012 Government and Christmas Many people forget the true meaning of Christmas. When you say Christmas many only think of presents, lights, and reindeer. Not the birth of Jesus. But the non-Christians think it is offensive to nativities of the birth of Jesus in public, since there are many other holidays happening around the same time. The first amendment states â€Å"freedom of religion† to U.S. citizens so in this case I do believe that the government has the right to have a nativity on their property. The first amendment states freedom of religion so is it that they are able to celebrate any holiday at any time that they want. So, they would have the right to use any religious decorations they want. The government employees are United State citizens as well. So therefore government buildings should be able to be decorated for Christmas. People in the government who are not Christian also have the right to decorate any building they want in their religion. The problem is people don’t let them. This country was founded on Christianity meaning that we should celebrate Christian holidays to not forget out history. Christianity is very important to the majority of the population. Most people get to wind up in the whole material part of Christmas. They tend to forget about the whole meaning of Christmas. Christmas isn’t about what new game came out or who can use the most lights in their yard. Sure those things are exciting, but people should focus on what is most importan t. Christmas is about Jesus being born and everything

Data mining crime of data The WritePass Journal

Data mining crime of data 2  LITERATURE REVIEW Data mining crime of data 1  Ã‚  INTRODUCTION1.1   Ã‚  MOTIVATION AND BACKGROUND 1.2 PROBLEM DEFINITION1.3 PROJECT GOAL1.4 GENERAL APPROACH1.5   ORGANISATION OF DOCUMENT2  LITERATURE REVIEW2.1 INTRODUCTIO2.2  Ã‚  What is Data mining?2.3 Data mining definitions2.4 Data mining structure 2.5 Data mining methods and Techniques 2.6 Data mining modellingREFERENCERelated 1  Ã‚  INTRODUCTION 1.1   Ã‚  MOTIVATION AND BACKGROUND In the society crime issue is very important. It is common knowledge within the society that crime induces vast psychological, human and economical damages to individuals, environment and the economy of a particular society itself. It is very important that a society through its government, judiciary and legislative endeavours to control crime within their environment. Data mining is a brawny technique with expectant potency to help criminal investigators concentrate on the most important information in their crime data [1]. The cognition discovered from existing data goes to reveal a value added of its information. Successful data mining methodology depends intemperately on the peculiar selection of techniques employed by analyst. Their pragmatic applications are, for example, the criminal detectives, market sale forecasting and playing behaviour analysis in sport games. However the more the data and more composite question being treated and maintained, the more potent the system is required. This includes the potentiality of the system to analyze large quantity of data and composite information from various sources. In crime control of the law enforcement, there are many storage data and formats have to be revealed. When its amount has risen, it is hard to analyze and explore some new knowledge from them. Therefore, the data mining is employed to crime control and criminal curtailment by using frequency happening and length method under which these presumptions can be achieved. All these techniques give outcome to benefit detectives in searching behavioural practices of professional criminals. [1] The application in the law enforcement from data analysis can be categorised into two vital component, crime check and criminal curtailment. Crime check tends to use knowledge from the analysed data to control and prevent the happening of crime, while the criminal curtailment tries to arrest criminal by using his/her account records in data mining. Brown [2] has bui lt a software model for mining data in order to arrest professional criminals. They suggested an information system that can be used to apprehend criminals in their own area or regions.   The software can be employed to turn data into useful information with two technologies, data fusion and data mining. Data fusion deals fuses and translates information from multiple sources, and it overcomes confusion from conflict reports and cluttered or noisy backgrounds. Data mining is concerned with the automatic discovery of patterns and relationships in large databases. His software is called ReCAP(Regional Crime Analysis Program), which was built to provide crime analysis with both technologies (). When the terrorism was burst by 9/11 attacks, fears about national security has risen significantly and the world has varied forever. The strategy against a terrorist must be more advanced in order to prevent suicide attacks from their stratagem [5]. In the congressional conference, Robert S. Mueller – The Director of investigative department of FBI, suggested that they excessively emphasize to arrest the criminals with slightly attention for crime checks is the main problem of the law enforcement in the world [4].   It is more interesting now in data collection for criminal control plan. Abraham et. al. [1] suggested a method to use computer log register as account data search, some relationship by employing the frequency happening of incidents. Then, they analyze the outcome of produced profiles. The profiles could be employed to comprehend the behaviour of criminal. It should be observe that the types of crime could be exchanged over time determined by the variation of globalization and technology. Therefore, if we want to prevent crime efficiently, the behaviour must be employed with another kind of knowledge. We need to know the crime causes. de Bruin et. al. [3] introduced a new distance standard for comparing all individuals established on their profiles and then clustering them accordingly. This method concedes a visual clustering of criminal career and changes the identification of categories of criminals. They present the applicability of the data mining in the area of criminal career analysis. Four important elements play a role in the analysis of criminal career: crime nature, frequency, duration and severity. They also develop a particular distance standard to combine this profile difference with crime frequency and vary of criminal behaviour over time. The matrix was made that describe the number of variation in criminal careers between all couples of culprits. The data analysis can be employed to determine the trends of criminal careers. Nath[6] suggested a method for data division in order to use them present in the pattern of geographic map. We could decide the data division to be the veer of offend across many fields. 1.2 PROBLEM DEFINITION The report of the headline findings represents the 2006 Offending, crime and justice survey (OCJS). This gives description of style and degrees in youth offending anti-social behaviour (ASB) and victimisation amongst youth between the ages of 10-25 residing in a private household in England and Wales. Couple of years now data are obtained from respondent representatives’ interview 4,952 including 4,152 panel members and 799 fresh samples on the frequency consequences and characteristics of offender’s victimization in England and Wales. This survey enables the Offending, crime and justice survey (OCJS) to forecast the probability of specified outcome of victimization by assault, rape, theft, robbery, burglary, sexual assault, vehicle related theft, drug selling, for the population as a whole. The OCJS provides the largest forum in England and Wales for victims and offenders to describe the impact of crime and characteristics of offenders. 1.3 PROJECT GOAL This project aim to identify which of the data mining technique best suit the OCJS data. Identify underlying classes of offenders. 1.4 GENERAL APPROACH Data mining analysis has the tendency to work from the data up and the best techniques are those developed with a preference for large amount of data, making use of as much of the gathered data as potential to arrive at a reliable decision and conclusion. The analysis procedure starts with a set of data, employs a methodology to develop an optimal delegacy of the structure of the data during which time knowledge is gained. Once knowledge has been gained this can be broadened to large sets of data working on the effrontery that the larger the data set has a structure similar to the sample data.   Again this is analogous to a mining process where large numbers of low grade materials are sieved through in order to find something of value. Target Data Figure 1.1 Stages/Procedures identified in data mining adapted from [4]       1.5   ORGANISATION OF DOCUMENT The remainder of this report is as follow: Chapter 2 reviews the approach to data mining and also described the mining techniques. Chapter 3 introduced the basic theory for the algorithm. Chapter 4 described the adopted method. Chapter 5 presented the application and a discussion of the result. 2  LITERATURE REVIEW 2.1 INTRODUCTIO The major reason that data mining has pulled a big deal of attention in information industry in recent years is due to the broad accessibility of vast amount of data and the impending need for turning such data into useful information and knowledge. The information and knowledge acquired can be employed for application ranging from business management, production control, and market analysis, to engineering design and science exploration. [4] Having focused so much attention on the collection of data the problem was what to do with this valuable resource? It was distinguished that information is at the centre of business operations and that decision makers could make use of the data stored to acquire valuable insight into business. Database management systems gave access to the data stored but this was only a small part of what could be acquired from the data. Traditional online transaction processing systems, OLTPs, are good at putting data into database quickly, safely and efficien tly but are not good at delivering meaningful analysis in return. Analyzing data can provide further knowledge about a business by going beyond the data explicitly stored to derive knowledge about the business. This is where data mining or knowledge discovery in database (KDD) has obvious benefit for any enterprise. [7]                                                                                    2.2  Ã‚  What is Data mining? Data mining is concerned with extracting or â€Å"mining† knowledge from large amount of data. The term is really misnomer. Recall that the mining of gold from rocks and sand is concerned with gold mining rather than sand and rocks mining. Thus â€Å"data mining† should have been more suitably named â€Å"knowledge mining from data†, which is unfortunately so long. â€Å"Knowledge mining† a shorter term might not show the emphasis on mining from large amount of data.[4,6] Nevertheless, mining is a bright term characterising the procedure that discovers a small set of treasured pearl from a large conduct of raw materials (figure 1). Thus, such Fig.2.1 data mining-searching for knowledge (interesting patterns) in your data. [4] Misnomer which contains both â€Å"data† and â€Å"mining† became a big choice. There are many other terms containing a similar or slightly dissimilar meaning to data mining, such as data archaeology, knowledge extraction, data/ pattern analysis, and data dredging knowledge mining from database. Lots of people treat data mining as an equivalent word for another popular used condition, â€Å"knowledge discovery in database† or KDD. Alternatively, others regard data mining as just an essential step in the procedure of knowledge discovery in database. [2, 4] Knowledge discovery as a process is described in fig.2 below and comprises of an iterative sequence of the following steps: Data cleaning (removal of noise or irrelevant data) Data integration (where product data source may be mixed) Data selection (where data applicable to the analysis task are recovered from the database) Data transformation (where data are translated or fused into forms appropriate for mining by doing summary or collection operations, for instance) Data mining (an essential procedure where intelligent methods are used in other to extract data forms or patterns), Pattern evaluation (to discover the truly concerning forms or patterns representing knowledge based on interest measure) Knowledge representation (where visualization and knowledge representation proficiencies are used to deliver the mined knowledge to the user) Fig.2.2 Data mining as a process of knowledge discovery adapted from [4, 7] The data mining steps may interact with the user or a knowledge base. The interesting patterns are presented to the user, and may be stored as new knowledge in the knowledge base. It is very important to note that according to this view, data mining is only one step in the entire process, albeit an essential one since it uncovers the hidden patterns for evaluation. Adopting a broad view of data mining functionality, data mining is the process of discovery interesting knowledge from large amount of data stored either in database, data warehouse, or other information repositories. Based on this view, the architecture of a typical data mining system may have the following major components: (1)   Data warehouse, database, or other information repository. This is one or a set of database, data warehouse, spread sheets, or other kind f information repositories. Data cleaning and data integration techniques may be performed on the data. (2)   Database or data warehouse server. The database or data warehouse server is responsible for fetching the relevant data, base on the user’s data mining request. (3)   Knowledge base. This is the domain knowledge that is used to guide the search, or evaluate the interestingness of resulting patterns. Such knowledge can include concept hierarchies, used to organize attributes or attributes values into different level of abstraction. Knowledge such as user beliefs, which can be used to assess a pattern’s interestingness based on its unexpectedness, may also be included. Other examples of domain knowledge are additional interestingness constraints or thresholds, and metadata (e.g., describing data from multiple heterogeneous sources). (4    Data mining engine. This is essential to data mining system and ideally consists of a set of functional module for tasks such as characterisation, association analysis, classification, evaluation and deviation analysis. (5)    Pattern evaluation module. This component typically employs interestingness measure and interacts with the data mining modules so as to focus the search towards interesting patterns. It may access interestingness threshold stored in the knowledge base. Alternatively the pattern evaluation module may be integrated with the mining module, depending on the implementation of the data mining method used. For efficient data mining, it is highly recommended to push evaluation of patterns interestingness as deep as possible into the mining process so as to confine the search to only the interesting patterns. (6)    Graphical user interface. This module communicate between the user and the data mining system, allowing the user to interact with the system by specifying a data mining query or task, providing information to help focus the search, and   performing exploratory data mining based on the intermediate data mining results. In evaluate mined patterns, and visualize the pattern in different forms.[4, 6, 7] The quantity of data continues to increase at a tremendous rate even though the data stores are already huge. The common problem is how to make the database a competitive job advantage by changing apparently meaningless data into useful information. How this challenge is satisfied is vital because institutions are increasingly banking on efficient analysis of the data simply to remain competitive. A variety of new techniques and technology is rising to assist sort through the information and discover useful competitive data. By knowledge discovery in databases, interesting knowledge, regularities, or high-ranking information can be elicited from the applicable set of information in databases and be looked-into from different angles; large databases thereby assist as ample and dependable source for knowledge generation and confirmations. Mining information and knowledge from large database has been recognized by many research workers as a key research subject in database systems and m achine learning. Institutions in many industries also take knowledge discovery as an important area with a chance of major revenue. [8] The discovered knowledge can be applied to information management, query processing, decision making, process control, and many other applications. From data warehouse view, data mining can be considered as an advance stage of on-line analytical processing (OLAP). However, data mining extends far beyond the constrict measure summarization mode analytical processing of data warehousing systems by integrating more advance techniques for information understanding [6, 8]. Many individuals treat data mining as an equivalent word for another popularly applied condition, Knowledge Discovery in Databases, or KDD. Alternatively, others view data mining as simply an indispensable measure in the process of knowledge discovery in databases. For example, the KDD process as follow: Learning the application domain Creating a dataset Data cleaning and pre-processing Data reduction and projection Choosing the function of data mining Choosing the data mining algorithm(s) Data mining Interpretation Using the discovery knowledge As the KDD process shows, data mining is the fundamental of knowledge discovering, it needs elaborated data training works. Data cleaning and pre-processing: includes basic operations such as removing noise or outliers, gathering the necessary data to model or account for noise, resolving on strategies for dealing with missing data fields, and accounting for time sequence data and recognised changes, as well as settling DBMS issues, such as mapping of missing and unknown values, information type, and outline. Useful data are selected from the arranged data to increase the potency and focus on the job. After data preparation, selecting the purpose of data mining determine the aim of the model gained by data mining algorithm (e.g. clustering, classification and summarization). Selecting the data mining algorithm includes choosing method(s) to be used for researching for patterns in the data, such as determining which models and parameters many are captured and corresponding to a particular data mining method with the overall standards of the KDD process. Data mining explores for patterns concern in a particular realistic form set of such representations; including classification rules, or clustering, regression, sequence modelling, trees, dependency and line analysis. The mining outcomes which correspond to the demands will be translated and mobilised, to be taken into process or be introduced to concerned companies in the last step. For the importance of data mining in KDD process, the term data mining is turning more popular than the longer term of knowledge discovery [3, 8]. Individuals gradually conform a broad opinion of data mining functionality to be the equivalent word of KDD. The concept of data mining holds all actions and techniques using the gathered data to get inexplicit information and studying historical records to acquire valuable knowledge. 2.3 Data mining definitions Larose [9] stipulated, data mining refers to the process of discovering meaningful new correlations, patterns and trends by sifting through large amount of data stored in repositories, using pattern recognition technologies as well as statistical and mathematical techniques. Hand et. al.[10] stated Data mining the analysis of (often large ) observational data sets to find unexpected relationship and to summarize the data in novel way that are both understandable and useful to the data owner. Peter et.al.[11] stipulated Data mining is an interdisciplinary field bringing together techniques from machine learning, pattern recognition, statistics, databases, and visualization to address the issues of information extraction from large data bases. The SAS institute (2000) defines data mining as the â€Å"process of selecting, researching and simulating huge amount of data set to reveal antecedent strange data form for business advantage. Data mining refers to as knowledge discovery in dat abases, meaning a process of little extraction of implicit, previously obscure and potentially useful information (such as knowledge rules, regularities, constraints) from data in databases.[12] From the business view, several data mining techniques are used to better realize user conduct, to improve the service provided, and to enhance business opportunities. Whatever the definition, data mining process differs, from statistical analysis of data. First predictive data is controlled by the need to reveal, in a well timed style, rising courses whereas statistical analysis is associated to historical information and established on observed information. Secondly statistical analysis concentrates on findings and explaining the major origin of variation in the data, in contrast, data mining strives to discover, not the apparent sources of variation, but rather the significant, although presently neglected, information. Therefore statistical analysis and data mining are complementary. Sta tistical analysis explains and gets rid of the major part of data variation before data mining is employed. This explains why the data warehousing tool not only stores data but also comprises and performs some statistical analysis programs. As to on-line analysis processing (OLAP) its relationship with data mining can be considered as disassociation.[9,12] OLAP is a data summarization/collection tool that assist modify data analysis, while data mining allows the automated discovery of implicit form and interesting knowledge concealed in large amount of data. OLAP tools are directed toward backing and changing interactive data analysis; while data mining tools is to automate as much of the analysis process as possible. Data mining goes one step beyond OLAP. As noted in the former section, data mining is almost equal to KDD and they have like process. Below are the data mining processes: Human resource identification Problem specification Data prospecting Domain knowledge elicitation Methodology identification Data pre-processing Pattern discovery Knowledge post-processing In stage 1 of data mining process, human resource identification, and the human resource should be required in the plan and their various purpose are identified. In most data mining job the human resources involved are the field experts, the data experts, and the data mining expert. In stage 2 concerned jobs are analyzed and defined. Next, data searching requires in analyzing the available data and selecting the predicting subset of data to mine. The aim of stage 4, field knowledge induction, is to extract the useful knowledge already known about the job from field experts. In stage 5, methodology identification, the most reserve mining prototypes are chosen. In stage 6, data pre-processing is depicted to transform data into the state fit for mining. Pattern discovery stage which includes the computation and knowledge discovery is talked about in section 7. The patterns found in the former stage are filtered to attract the best pattern in the last stage. [8] Fayed et al. (1996), on the other hand suggested the following steps: Recovering the data from large database. Choosing the applicable subset to work with. Resolving on reserve sampling system, cleaning the data and coping with missing domain records. Employing applicable transformations, dimensionality simplification and projections. Equipping models to pre-processed data. The processes of data mining are elaborate and complicated. Many requirements should be observed on the follow of data mining, so challenges of growing data mining application are one of the crucial matters in this field. Below are the listed of challenges growth: Dealing with different types of data. Efficiency and measurability of data mining algorithm. Usefulness, certainty, and quality of data mining results Formula of several forms of data mining results. Synergistic mining knowledge at product abstraction stages. Mining data from different sources of information. Security of privacy and data protection. 2.4 Data mining structure The architecture of a distinctive data mining system may have the following major elements: Database, data warehouse, or other data deposit Database or data warehouse server Knowledge base Data mining engine Pattern rating module Graphical user interface The information sources of a data mining system can be divergent information deposits like database, data warehouse, or other deposits. The database or data warehouse server is responsible for getting the applicable data to accomplish the data mining postulation. Data mining engine is the heart of data mining system. The operational module of data mining algorithms and patterns are maintained in the engine. Knowledge base stores the field knowledge that is used to lead the data mining process, and provides the data that rules evaluation module motives to formalise the results of data mining. If the mining results has passed the establishment step then they will get to user via the graphical user interface, user can interact with the system by the interface. [4, 8, 11] 2.5 Data mining methods and Techniques Various techniques have been suggested for resolving a problem of extracting knowledge from volatile data, each of which follow different algorithm. One of the fields where information plays an important part is that of law enforcement. Obviously, the raising amount of criminal data gives rise to various problem including data storage, data warehousing and data analysis. [11] Data mining methods relate to the function cases that data mining tools provides. The abstract definition of each data mining method and the classification basis always disagree for the ease of explanation, the condition of present situation, or researcher’s scope. Association, classification, prediction, clustering are usually the common methods in different works, while the term description, summarization, sequential rules etc. Might not always be used and named in the first place. If some methods are not named it does not refer these methods are not created because the researcher may allot special term to methods to indicate certain significant characters. Progressive specification and jobs sectors can also be a good ground to consider the terminology. For example â€Å"REGRESSION† is often used to substitute â€Å"PREDICTION† because the major and conventional techniques for prediction are statistical regression. â€Å"Link analysis† can be discussed severally outlying â€Å"association† in telecommunication industry. Table 1.1 shows the method recognised by scholars: Data mining methods comprise techniques which develop from artificial intelligence, statistics, machine learning, OLAP and so on. These most often observed methods are classed into five categories according to their work types in business applications, and the five types of data mining methods are clustering, classification, association, prediction and profiling. Table 1 Data mining classification literatures Sources: This research   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Author   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Data Mining Classification Barry (1997) Prediction, Classification, Estimation, Clustering, Description, Affinity grouping. Han, et al. (1996) Clustering, Association, Classification, Generalization, Similarity search, Path traversal pattern. Fayyed, et (1996) Clustering, Regression, Classification, Summarization, Dependency modelling, Link analysis, Sequence analysis. Association: reveals relationship or dependence between multiple things, such as Link analysis, market basket analysis, and variable dependency. Association is in two levels: quantitative and structured. The structural level of the method assigns (often in graphical form) which things are associated; the quantitative level assigns the strength of the relationship using some numerical scale. Market basket analysis is a well recognized association application; it can be executed on a retail data of customer deal to find out what item are often purchased together (also known as item sets). Apriori is a basic algorithm for finding frequent item sets. The denotation of apriori can further deal with multi-level, multi-dimensional and more composite data structure. [7] Classification: function (or classifies) a data detail into one of several set of categorical classes. Neural network, Decision tree, and some probability advances are often used to execute this function. There are two steps to carry out classification work. In the first step, classification model is form describing a predetermined set up of classes or concepts. Second step the model is used for categorization. For example, the classification learned in the first step from the analysis of data from existing customers can be used to predict the credit evaluation of new or future customers. Prediction: admits regression and part of time series analysis. Prediction can be regarded as the structure and use of a model to evaluate the value or value ranges of a property that a given sample is probably to have. This method functions a data item to a real-value prediction variable, and the goal of time series analysis is to model the state of the process generating the sequence or to extract and study deviation and style over time. In our opinion, the major deviation between prediction and classification is that prediction processes with continuous values while classification centres on judgements. Clustering: functions a data item into one of various categorical classes (or clusters) in which the categories must be determined from the data different assortments in which the classes are determine. Clusters are defined by determinations of natural grouping of data detail based on similarities metrics or probability density models, and the procedure to form these groups is named as unsupervised learning to distinguish from supervised learning of classification. Data mining techniques and methods render capable extraction of concealed predictive data from huge datasets or databases. It is a very powerful new technology with great potency to assist institutions concentrate on the important information in their database and data warehouse. Data mining instruments forecast future behaviours and trends, allowing businesses to make active, knowledge aimed decision. The automated, potential analyses proposed by data mining go beyond the analyses of previous issues provided by retrospective instruments typically for decision support systems. [2, 4, 12] Data mining instruments can respond to business question that traditionally were times consuming to conclude. They examine databases for hidden patterns, finding predictive information that experts may miss because it lies outside their expectation. Most institutions already collect and refine large quantities of data. Data mining methods and techniques can be carried out quickly on existing hardware and software program to raise the scope of the existing information resources, and can be merged with new systems and products as they are brought on-line. When enforced on high performance client/server or parallel processing computers, data mining instrument can analyze huge databases to present answers to questions such as, which clients are most likely to answer my next promotional mailing, and why?[10, 12] Recent progress in data collection, storage and manipulation instruments such as extraordinary storage and computational capability, use of the internet, modern surveillance equipments etc, have widen the range and limit for the same. Moreover, the increasing dependence on high technology equipment for common man has facilitated the process of data collection. [13] The data might be in the direct form or may not be in the direct form and might need some interpretation based on former knowledge, experience and most importantly is determined by purpose of data analyses. This job is further augmented by sheer intensity, texture of data and lack of human capabilities to deduce it in ways it is supposed to be. For this reason many computational instruments are used and are broadly named as Data mining tools. [10] Data mining tools constitutes of basic statistics and Regression methods, Decision trees, ANOVA and rule based techniques and more importantly advanced algorithm that uses neural networks and Artificial Intelligence techniques. The applications of data mining tools are limitless and basically aimed by cost, time constraints, and current demand of the community, business and the government. [14] 2.6 Data mining modelling Data mining modelling is the critical part in developing business applications. Business application, such as â€Å"cross selling†, will be turn into one or more of business problems, and the goal of modelling is to formulate these business problems as a data mining task. For example, in cross selling application, the association in the product area is determine, and then customers will be classified into several clusters to see which product mix can be matched to what customers. To know which data mining task is most suitable for current problem, the analysis and understanding of data mining task’s characters and steps is needed. Data mining algorithm consists largely of some specific mix of three components. The model: There are two relevant factors: the function of the model (e.g., clustering and classification) and the representational form of the model (e.g., a linear function of multiple variables and a Gaussian probability density function). A model contains parameters that are to be determined from the data. The preference criterion: A basis preference of one model or set of parameters over another, depending on given data. The criterion is usually some form of goodness-of-fit function of the model to the data, perhaps tempered by a smoothing term to avoid over fitting, or generating a model with too many degrees of freedom to be constrained by the given data. The search algorithm: The specification of an algorithm for finding particular models and parameters, given data, a model (or family of models), and a preference criterion. The choice of what data mining techniques to apply at a given point in the knowledge discovery processes depends on the particular data mining task to be accomplished and on the data available for analysis. The requirement of the task dedicate to the function f data mining, and the detailed characteristics of the tasks influence the feasibility between mining methods and business problems. The so called detail characteristic includes data types, parameter varieties, hybrid approaches and so on.   Slightly difference in the model will cause enormous performance change, so modelling stage effects the quality of data mining tools heavily. REFERENCE [1] T. Abraham and O. de Vel, Investigative profiling with computer forensic log data and association rules, in Proceedings of the IEEE International Conference on Data Mining (ICDM02), pp. 11 – 18,2006. [2] D.E. Brown, The regional crime analysis program (RECAP): A frame work for mining data to catch criminals, in Proceedings of the IEEE International Conference on Systems, Man, and Cybernetics,Vol. 3, pp. 2848-2853, 1998. [3] J.S. de Bruin, T.K. Cocx, W.A. Kosters, J. Laros and J.N. Kok, â€Å"Data mining approaches to criminal career analysis,† in Proceedings of the Sixth International Conference on Data Mining (ICDM’06), pp.171-177, 2006. [4] J. Han and M. Kamber, â€Å"Data Mining: Concepts and Techniques,†Morgan Kaufmann publications, pp. 1-39, 2006. [5] J. Mena, â€Å"Investigative Data Mining for Security and Criminal Detection†, Butterworth Heinemann Press, pp. 15-16, 2003. [6] S.V. Nath, â€Å"Crime pattern detection using data mining,† in Proceedings of the 2006 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, pp. 41-44,2006. [7] S. Nagabhushana â€Å"Data warehousing OLAP and Data mining†, published by new age international,pp251-350, 2006 [8]Takao Terano, Huan Liu, Arbee L.P. Chen (Eds.) 2000 â€Å"knowledge discovery and data mining current issues and application† [9]Larose, Daniel T. 2005 Discovering Knowledge in data mining. An introduction to data mining (pg.3) [10]Hand, D. J.Heikki Mannile, padhraic Smyth, 2001 Principle of data mining (pg. 1) [11] Peter cabena, Pablo Hadjinian, Rolf stadler, Jaap verhees, and alessandro zanasi, 1998 [12]Eric D. Kolaczyk 2009 Statistical analysis of network data, method and models Discovering data mining: from concept to implementation† (pg. 2) [13]Trevor Hastic, Robert   Tibshirani, Jerome freedman 2001 The Element of Statistical learning, data mining, inference, and Prediction [14] An Introduction to Data Mining: thearling.com/text/dmwhite/dmwhite.htm (Internet site accessed on 27th April 2011.) [15] Padhye, Manoday Dhananjay â€Å"Use of Data Mining for Investigation of Crime Patterns†, [16]Graham J. williams, simeon J. simmoff (edu).2006 Data mining: Theory, methodology, Techniques, and applications [17]Hill Kargupta, Jiawei Han, Philip S. Yu, Rajeev Motwani and Vipin Kumar 2009 Next generation of data mining [18]Robert G. Cowell, A. Philip David, Steffen L. Lauritzen, David J. Spieglhalter 1999 Statistics for Engineering and Information science [19]Deepayan Sarkar, 2008 Multivariate data Visualization with R. [20]Luis Torgo2011 data mining with R. learning with case studies [21] Everitt, Brian and Graham Dunn 2001 â€Å"Applied multivariate data analysis† Masters Thesis,West VirginiaUniversity. 2006. P. Thongtae and S. Srisuk An Analysis of Data Mining Applications in Crime Domain Computer and Information Technology Workshops, 2008. CIT Workshops 2008. IEEE 8th International Conference on Tabachnick, Barbara G., 1936- Using multivariate statistics / Barbara G. Tabachnick, Linda S. Fidell . 5th ed. . -Boston,Mass.;London: Pearson : Allyn and Bacon, 2007 . 0205465250

How to Handle College Deferrals, Waitlists Rejections

How to Handle College Deferrals, Waitlists Rejections You worked hard in high school to earn high grades. You put in the time to research and visit colleges. You studied for and did well on important standardized tests. And you carefully completed and submitted all of your college applications. Unfortunately, all of that effort doesn’t guarantee an acceptance letter, especially if you’re applying to some of the country’s most selective colleges. Realize, however, that you can take steps to improve your admission chances even if your application has been deferred, waitlisted, and in some cases, rejected. Youve Been Deferred. What Now? Applying to college through an Early Action or Early Decision option is definitely a good idea if you know what school you want to attend, for your chances of admission are likely to be significantly higher than if you apply through regular admission. Students who apply early receive one of three possible outcomes: an acceptance, a rejection, or a deferral. A deferral indicates that the admissions folks thought your application was competitive for their school, but not strong enough to receive an early acceptance. As a result, the college is deferring your application so that they can compare you with the regular applicant pool. This limbo can be frustrating, but it isn’t time to despair. Plenty of deferred students do, in fact, get admitted with the regular applicant pool, and there are several steps you can take when deferred  to maximize your chances of being admitted. In most cases, it can be to your advantage to write a letter to the college to reaffirm your interest in the school and present any new information that strengthens your application.   How to Deal With College Waitlists Being placed on a waitlist can be even more frustrating than a deferral. Your first step is to learn what it means to be on a waitlist. Youve essentially become a back-up for the college in case it misses its enrollment targets. Its not an enviable position to be in: typically you wont learn that youve gotten off of a waitlist until after May 1st, the day high school seniors make their  final college decisions.   As with college deferrals, there are steps you can take to help you get off a waitlist. The first, of course, is to accept a place on the waitlist. This is certainly something you should do if you are still interested in attending the school that waitlisted you.   Next, unless the college tells you not to, you should write a letter of continued interest. A good letter of continued interest  should be positive and polite, restate your enthusiasm for the college, and, if applicable, present any new information that could strengthen your application. Keep in mind that you are most likely going to need to make your decision about other colleges before you learn whether or not youve gotten off a waitlist. To be safe, you should move forward as if youve been rejected by schools that waitlisted you. Unfortunately, this means that should you get off a waitlist, you may need to forfeit your admissions deposit at another college. Can You Appeal a College Rejection? Whereas a deferral or waitlist places you in admissions limbo, a college rejection letter is typically an unambiguous conclusion to the application process. That said, at some schools in some situations, you can appeal a rejection decision. Be sure to find out whether or not the college allows appeals- some schools have explicit policies stating that an admissions decision is final and appeals are not welcome. There are, however, some situations that warrant an appeal. This can include a clerical error on part of the college or your high school, or a major piece of new information that strengthens your application. If you conclude that you are in a situation where an appeal makes sense, youll want to employ strategies to make your appeal effective. Part of the process, of course, will involve writing an appeal letter to the college that politely outlines the justification for your appeal. Be Realistic About Your Chances In all of the situations above, its important to keep your admissions chances in perspective. You should always have a plan in place should you not be admitted. If deferred, the good news is that you werent rejected. That said, your admissions chances are similar to the rest of the applicant pool, and highly selective schools send out far more rejection letters than acceptance letters.   If youve been waitlisted, you are more likely to stay on the waitlist than to be admitted. You should move forward as if youve been rejected: visit the schools that have accepted you and choose to attend the one that is the best match for your personality, interests, and professional goals. Finally, if youve been rejected, you have nothing to lose by appealing, but it is certainly a Hail Mary effort. Like a student who has been waitlisted, you should move forward as if the rejection is final. If you get good news, great, but dont plan on your appeal being successful.

The Animal and Plant Cell Essay Example | Topics and Well Written Essays - 1250 words - 1

The Animal and Plant Cell - Essay Example There are a number of similarities that are possessed by the two cells and which perform closely related functions in either cell. First, both cells possess a cell membrane. A cell membrane is the covering that protects the inner organelles of the cell from damage. The cell membrane in both cells has certain properties that make it perform its functions in the best way. For instance, it’s semipermeable to allow partial passage of particles or what is called selective permeability. This is important in preventing particles to get into the cell and the ones that are supposed to remain from leaving. This helps in maintaining the osmotic pressure of the cell and ensuring that it is turgid as in guard cells which control the gaseous exchange of plants. Both cells contain mitochondria. The mitochondria are the power organelle that is responsible for generating the energy that is used in the cell and also in the activities that the organism engages in. It has enzymes (protein catalys ts) which are able to convert simple food materials such as carbohydrates, proteins, and lipids into high energy molecules such as the Adenosine Triphosphate (ATP), Guanine Triphosphate (GTP) and Cytosine Triphosphate (CTP). This high energy molecule is generated in the various cycles e.g. the Kreb's cycle which take the food materials as the raw materials. This is a very important organelle as without it the organism would not be able to generate energy and hence its activity would be totally impaired.

Cardiovascular diseasee Essay Example | Topics and Well Written Essays - 250 words

Cardiovascular diseasee - Essay Example The controllable include; physical inactivity, unhealthy diets, obesity, tobacco exposure and high blood pressure. Family history is one of the non-modifiable risk factors. People from families with cardiovascular diseases history are at a risk of getting cardiovascular diseases. If a blood relative has a stroke before the age of 55 years, your chances of getting the same increases. Unhealthy diets are a major contributor to heart related diseases. Foods with high saturated fats have contributed to 13% of coronary heart diseases and 11% of stroke worldwide. Physical inactivity is the major factor of heart related diseases; which are caused by physical inactivity. Although physical inactivity is the major cause of heart diseases, it is also the easiest way to prevent heart diseases. Being physically fit can prevent most of the cardiovascular diseases. An example of a patient, who is yet to develop any heart related disease, is advised to do exercise regularly. This prevents them from becoming obese. The physical activities are easy to do and will not interfere with your daily activities. Some of the exercises include; walking to work instead of taking a bus, taking the dog to the park or walking it around the neighborhood. These are simple activities and do not require

Optional Essay Example | Topics and Well Written Essays - 1250 words - 4

Optional - Essay Example Shanghai city has drawn the attention of the globe because of the following reasons: it has one of largest and ever busy seaport, it has dynamically advanced in technology and it is the biggest financial and trade center of China (French, Paul & Matthew, 2010, Pg. 15). Its location is at 121Â °29 east longitude and 31Â °41 north latitude. On the literal ground, it is situated on the southward of river Yangtze and on the eastward side of the coast region of China. It is bordered by Zhejiang and Jiangsu provinces on the westward side and on the eastward direction there is a Sea, and on the south there is Hangzhou Bay (French, Paul & Matthew, 2010, Pg. 25). The city is centrally located along the coast of China. Its geographic location is central, and it is connected to various parts of China and also to the World. The rich connection aids commercial activities to take place in it and other places where it links. The availability of sea ports has increased local and international trade activities; it is playing a vital role in development of the global economy. Most of the land of shanghai is flat except some hill areas which are located on the southwest region. The city covers the alluvial plain which is served with water from river Yangtze. The p lains support agriculture that feeds the people of the city and other parts of the country. Shanghai city has many resources of water including rivers and lakes with it with water for both domestic, industrial and agriculture purposes (French, Paul & Matthew, 2010, Pg. 30). Shanghai city has the highest population in China. The number of people who permanently reside there are more than 23 million which comprise of 1.2% of the total population of China. The population density of the city is 2,060 per square kilometer. All the ethnic groups of China are represented in the Shanghai city with the minority group having a population of 105,523 people. Due to the development progress of Shanghai, the

How airlines company use Propaganda technique in Advertising Research Paper

How airlines company use Propaganda technique in Advertising - Research Paper Example McGarry sees propaganda as undermining the will; Lopez & Thompson see it in the context of engagement. Others go further to equate propaganda with marketing dictatorship (Brady, 15). By clarifying and redefining the nature of propaganda in the modern context of advertising, it is possible to conceive of the ethical use of propaganda by a firm to market its product. Businesses that produce intangibles such as services would benefit most by the creative use of propaganda. Context/Problem The global market for air passenger transport has grown exponentially, averaging 5% growth each year for the past 30 years. There are more than 2,000 airlines that operate more than 23,000 aircraft, serving over 3,700 airports, making 28 million scheduled flights and transporting over 2 billion passengers (IMAP, 2011). At the same time, demand for passenger flight has significantly decreased as a result of the World Trade Center and Pentagon attacks in September 11, 2001, involving the hijacking and cr ash of three commercial aircraft, although the market has somewhat recovered since then. The increase in capacity for flights and fluctuations in demand due to political concerns has constricted the market for airlines and heightened competition among the industry players. At the same time, the cost of aviation fuel has been rising, putting further pressure on airline companies’ already narrow profit margins. Already, the International Air Transport Association (IATA) has predicted a â€Å"gloomy picture† for the global aviation industry from 2012 and beyond, due to the weak global economy and high jet fuel prices (Ciuci Consulting 16). In order to attract customers, airline companies, would resort to a number of solutions to increase sales, such a low-cost air travel and no-frills flight (Lyth 1). Among the solutions any business would explore is creative advertising, which includes propaganda. The difference between propaganda and the regular advertising is that prop aganda tends to be more persuasive and others say more invasive, making use of imagery to aggressively forward a specific message, and playing more to human emotion rather than intellectual reasoning in delivering that message. In the course of striking an emotional chord, it is implied by many that the message delivered stretches the truth and takes advantage of the psychological soft spot in potential customers. The problem therefore that this dissertation seeks to resolve is to determine how airline companies use propaganda techniques in advertising, the effectiveness of propaganda in enhancing enplanement, and whether such practices are perceived as being within or outside the boundaries of business ethics. The study’s contribution to academic literature is its determination of where the demarcation lies between ethical and unethical advertising practice with regard to propaganda techniques, as applied to the airline industry. Key Terms Propaganda – The term propag anda used in its generic sense refers to â€Å"ideas, facts or allegations spread to further one’s cause or damage an opposing cause† (Merriam-Webster). On the negative extreme propaganda is taken to mean â€Å"ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.†

Greenhouse Gas Research Paper Example | Topics and Well Written Essays - 1000 words

Greenhouse Gas - Research Paper Example This gas largely contributes to the occurrence of greenhouse effect in terms of generating large amount of heat in the earth surface. Relevant measures for reducing the impact of greenhouse gas on the environment might include working collectively in accordance with Community Greenhouse Gas Reduction Plans (Oswego City School District Regents Exam Prep Center, 2011). CFC- It stands for chlorofluorocarbon. It generally relates to a gas or an organic compound that is formed with the combination of chlorine with fluorocarbons. CFC is mainly utilized for the purpose of creating refrigerants, propellants and also as solvents. Its mass emissions can create openings/holes in the atmosphere’s ozone layer. Also, it can result in creating mass depletion of ozone. However, appropriate measures can be taken for conserving the environment and the overall atmosphere from the ill-effects of CFC. Hydro fluorocarbons (HFCs) can well act as a substitute for CFC as it contains certain chemicals that are not as harmful as the components like that of CFC (Oswego City School District Regents Exam Prep Center, 2011). Air Pollution (Carbon Monoxide) - The addition of harmful gases, biological materials as well as particulates and various other waste particles eventually makes the air to be polluted causing various sorts of diseases to the humans and animals. In this similar concern, Carbon Monoxide can be duly considered to be one of the most harmful gases which pollute air by a greater level. Pollution of air by a greater level can lead to serious impacts such as degradation of air. However, it can be controlled by installation of proper smoke emission systems in the factories and introducing pollution testing centers among others. (Oswego City School District Regents Exam Prep Center, 2011). Water Conservation-The various resources of water and their forms of purity ultimately determines that whether water is clean or not. It is worth mentioning that the level up to which the resources of water are conserved might also result in making pure supply of clean water which can be typically acknowledged as water conservation. However, by adopting along with executing latest and effective water recycling methods as well as water initiative programs, the significant aspect of water conservation program can be enhanced by a significant level (O swego City School District Regents Exam Prep Center, 2011). Land Pollution-It broadly refers to the degradation of the surfaces of the earth and land. It can be affirmed from a broader outlook that the misutilization of land and its resources impose adverse impact upon the overall environment by a greater degree. However, by following certain affective measures such as afforestation, contour ploughing as well as terracing methods and construction of dams among others can lessen air pollution by a certain degree (Oswego City School District Regents Exam Prep Center, 2011). u06d1 In this part, relevant discussions pertaining to Polylactic Acid (PLA) Decomposition technology and the pros as well as cons associated with this technology will be highlighted upon. It can be apparently viewed that this particular technology has both advantages along with disadvantages. In terms of advantages, it can be affirmed that the corn-based plastics do not require much of oil and also ensure less use of traditional plastics. With the execution of the aforesaid technology, this particular plastic segment might prove in

The changeling by Thomas Middleton Research Paper

The changeling by Thomas Middleton - Research Paper Example It was interesting to note how their personalities changed during the course of the journey of the story, and how they went through various changes over the course of their respective lives, also intertwined with each others’ because of the various events that took place in their daily lives. Therefore, the focus of this paper has been aligned to the different characters’ existences and how they cope with things that come their way and come to be known in the end. This is mainly a play centred on the idea of sexual tensions between people and how physical beauty always at first outlives a person’s inner beauty and personality. The characters develop and understand their own selves over the course of the entire play and come to terms with themselves as to how they should have been. (Middleton Thomas, Rowley William 1) In The Changeling, Beatrice-Joanna comes across to the readers as someone who portrays a sense of rhetoric love. She is a woman who catches the attention of two men at once, and throughout the course of the play, she displays a reflection of the desires of both of them, which coincide and conflict with each other, at the same time. Beatrice-Joanna is Vermandero’s daughter. She is a shrewd young woman whose interests lie in a number of things. She makes men fall for her in order to get her dirty work done, for example, the way she behaves with DeFlores throughout the play. She entices men by making them believe that she will give them what they want most with her – some alone time in the bedroom. â€Å"Forsooth, if we are to hear of no wickedness, history must be done away with. So those comedies should be prized which condemn the vices which they bring to our ears, especially when the life of impure women ends in an unhappy death.† Scaliger, a literature critic, said this in reference to Beatrice and the actual impurity that lay within her. With a more thorough analysis given below, with regard to her

Greenhouse Gas Research Paper Example | Topics and Well Written Essays - 1000 words

Greenhouse Gas - Research Paper Example This gas largely contributes to the occurrence of greenhouse effect in terms of generating large amount of heat in the earth surface. Relevant measures for reducing the impact of greenhouse gas on the environment might include working collectively in accordance with Community Greenhouse Gas Reduction Plans (Oswego City School District Regents Exam Prep Center, 2011). CFC- It stands for chlorofluorocarbon. It generally relates to a gas or an organic compound that is formed with the combination of chlorine with fluorocarbons. CFC is mainly utilized for the purpose of creating refrigerants, propellants and also as solvents. Its mass emissions can create openings/holes in the atmosphere’s ozone layer. Also, it can result in creating mass depletion of ozone. However, appropriate measures can be taken for conserving the environment and the overall atmosphere from the ill-effects of CFC. Hydro fluorocarbons (HFCs) can well act as a substitute for CFC as it contains certain chemicals that are not as harmful as the components like that of CFC (Oswego City School District Regents Exam Prep Center, 2011). Air Pollution (Carbon Monoxide) - The addition of harmful gases, biological materials as well as particulates and various other waste particles eventually makes the air to be polluted causing various sorts of diseases to the humans and animals. In this similar concern, Carbon Monoxide can be duly considered to be one of the most harmful gases which pollute air by a greater level. Pollution of air by a greater level can lead to serious impacts such as degradation of air. However, it can be controlled by installation of proper smoke emission systems in the factories and introducing pollution testing centers among others. (Oswego City School District Regents Exam Prep Center, 2011). Water Conservation-The various resources of water and their forms of purity ultimately determines that whether water is clean or not. It is worth mentioning that the level up to which the resources of water are conserved might also result in making pure supply of clean water which can be typically acknowledged as water conservation. However, by adopting along with executing latest and effective water recycling methods as well as water initiative programs, the significant aspect of water conservation program can be enhanced by a significant level (O swego City School District Regents Exam Prep Center, 2011). Land Pollution-It broadly refers to the degradation of the surfaces of the earth and land. It can be affirmed from a broader outlook that the misutilization of land and its resources impose adverse impact upon the overall environment by a greater degree. However, by following certain affective measures such as afforestation, contour ploughing as well as terracing methods and construction of dams among others can lessen air pollution by a certain degree (Oswego City School District Regents Exam Prep Center, 2011). u06d1 In this part, relevant discussions pertaining to Polylactic Acid (PLA) Decomposition technology and the pros as well as cons associated with this technology will be highlighted upon. It can be apparently viewed that this particular technology has both advantages along with disadvantages. In terms of advantages, it can be affirmed that the corn-based plastics do not require much of oil and also ensure less use of traditional plastics. With the execution of the aforesaid technology, this particular plastic segment might prove in

Service recovery Essay Example | Topics and Well Written Essays - 250 words

Service recovery - Essay Example The first thing that a service provider should do is take the whole responsibility for the breakdown (hope and Muhlemann). For example, instead of saying, â€Å"It was not our fault†, he should say, â€Å"We are sorry and we shall see what we can do.† Apologies are a very important part of system recovery. He should make the customer feel that he is being understood and will be attended. Next, he should take immediate actions to solve the problem, and should call back the customer every now and then so that he does not feel that he is being kept waiting. If the client is too hard, the provider can use sentences like, â€Å"What can we do to make you comfortable?† How a provider deals with a difficult client is very important for a successful service recovery. A follow up call is very central after the system has been recovered to help maintain the stability of the relationship with the client. Works Cited Fitzsimmons, James A., and Mona J. Fitzsimmons. Service Ma nagement: Operations, Strategy, and Information Technology. USA: McGraw-Hill/Irwin, 2006. Hope, Christine, and Alan Muhlemann. Service Operations Management: Strategy, Design, and Delivery. USA: Prentice Hall, 1997.

The Violent Content in Mein Kampf Essay Example for Free

The Violent Content in Mein Kampf Essay Im a parent in West Allis, WI and Im writing a letter to all the schools of Wisconsin to put the book Mein Kampf by Adolf Hitler under review because of its R rated material that should be banned from all schools. This book must to be banned from all Wisconsin schools because of its violent, racist, and anti-semitic content. This book should not be allowed in schools what so ever and there needs to be a end to it now. First off the book Mein Kampf needs to be banned because of its violent content. For example in the book it says how hitler envisioned the mass murder of Jews, and a war against France to precede a war against Russia. There should not be books allowed in schools that tell you about how killing Jews was okay. Second off the book has to be banned from schools because of its racist and anti-semitic content. In the book its explains hitlers racist and anti-semitic vision for Germany. Which has a negative impact on people. This R-Rated material should not be allowed in schools in Wisconsin nor anywhere because of its inappropriate content. These are just a couple of reasons why this book must be banned from schools. The book Mein Kampf by Adolf Hitler must be banned from all Wisconsin schools because of it violent, racist, and anti-semitic content. It is important that this book gets banned from all Wisconsin schools because there is no need for students to read or learn about all this inappropriate and R-Rated content. Yes I believe there is a need to read and learn about World War Two, but I also believe that there is Dear Wisconsin Schools

Comparing Women As Propriety In The Merchant Of Venice and The Taming O

Women As Propriety In Shakespeare's The Merchant Of Venice and The Taming Of the Shrew "We may say that the dominant ideas in most societies are the ideas of the dominant sex, associated and mingled with those of dominant class." (Chedgzoy, pg.50) During the Elizabethan time men dominated society. Historically speaking males have always held more power then females in most cultures. Although a few cultures were Matriarchal societies. Yet even in these cultures women were not the superior power but were valued as equal to men. Most of the matriarchal societies viewed women as the embodiment of the goddess. Women have never been the sole dominant sex in a society. The fall of the Matriarchal societies occurred mostly from the organization of Christianity. The Christian ideals taught that women were not intended to have influential roles in society. In the Elizabethan era women were in a weak social position. In addition when Shakespeare writes about women he encompasses the complex issues that socially surround females. Shakespeare allows the audience to observe issues that effect their own factual society acted out on stage. At this time the society was definitely patriarchal, where women were viewed as inferior. In addition women had little to no power over there own lives. Fathers viewed their daughters as their propriety. Which left daughters in a powerless position. The power that women did have was their personal sexuality, virginity was prized and seen as a jewel. Once daughters were married their husbands also valued them as propriety. "Marriages were still arranged, as they had been in the Middle Ages, to further the interests of land-owning families. On marriage all the girl's legal rights ceas... ...ters he created in his plays. He also developed female characters who were obviously intelligent, dynamic, and strong willed. Thus creating dramatic plots that rise to the surface societal stereotypes and norms. As in modern society theatre and the media allow for people to express issues of concern in a none threatening manner. Shakespeare's dynamic plays have influenced literature globally for hundreds of years. WORK CITED: Kaston,David Scott. A Companion To Shakespeare, Blackwell Publishers Massachusetts. 1999. Chedgzoy,Kate. Shakespeare, Feminism and Gender, New York, Palgrave 2001 Dusinberre,Juliet. Shakespeare and The Nature Of Women, New York, Barnes and Noble Books. 1975. Pit, Angela Women in The Comedies and Last Plays, New York, Barnes and Noble Books 1981. Bamber, Linda Comic Women, Tragic Men, California, Stanford University Press 1982.

Islam :: essays research papers

After the assigned readings and class discussions, I realized that Muslim law is very strict. Muslims must try to live according to God’s book, the Koran, and by the rules Mohammed taught them.   Ã‚  Ã‚  Ã‚  Ã‚  Every Muslim should pray five times a day: at dawn, noon, afternoon, evening, and night. He needs to pray facing Mecca. On Friday at noon, Muslims go to a Muslim temple to pray. After praying, they hear a sermon. There is no priest or minister, only a leader called the Iman. The mosque is built so that when the people pray they will face towards Mecca. Before they pray, the people must wash themselves. God is the greatest king of all, and no one should stand before Him with a dirty face.   Ã‚  Ã‚  Ã‚  Ã‚  Muslims are expected to give some of their money every year to help the poor Muslims. Once in their lifetime, if they can, every Muslim must go to the holy city in Mecca on a pilgrimage. Every Muslim who is physically and economically able to do so is required during his lifetime to make at least one pilgrimage (hajj)to the holy city.   Ã‚  Ã‚  Ã‚  Ã‚  Once a year, during the month of Ramadan, Muslims fast. For one whole month, from very early morning until the sun goes down, he does not eat or drink anything. Their fasting is very strict. They are not allowed to eat, drink, smoke, and engage in sex or violence before sunrise until after sunset for that whole month. Muslims aren’t even allowed to think about these things. I agree that this type of fasting can teach a person self -awareness and to be more sympathetic towards others who are less fortunate. Going hungry and thirsty for this amount of time allows Muslims to realize how grateful they are to have food and water.   Ã‚  Ã‚  Ã‚  Ã‚  Muslims also must never worship anything or anyone but God (Allah). Allah is the personal name of the One true God for Muslims. Nothing else can be called Allah. By having no gender or plural form, the name Allah shows its own uniqueness when compared with the word god, which can be made plural – gods, or feminine – goddesses. To a Muslim, Allah is the Almighty, Creator, Preserver, and Sustainer of the universe, and nothing is comparable to Him. In order to be a Muslim, to surrender oneself to God, it is necessary to believe in the oneness of God, in the sense of His being the only Creator, Preserver, Nourisher, etc.

How Bilbo Baggins Changed to Become a Hero Essay

In J.R.R. Tolkien’s, The Hobbit, the heroic nature of Bilbo Baggins is depicted through his actions in each mental and physical challenge. His mental challenges in learning about himself, what he is capable of achieving, and being a faithful leader in times of crisis, the physical challenges of fighting off spiders, goblins, and Wood-elves. The hero of the novel is witnessed from being a modest and timid hobbit to a clever and respected leader. Even though he didn’t start off as an extraordinary hero, he was slowly turning into one. Bilbo’s growing valor is shown with his riddle fight with Gollum. â€Å"Straight over Gollum’s head he jumped, seven feet forward and three feet in the air.† This proves that Bilbo is willing to take risks and have the skill to jump that high takes true grit. Also in this chapter, he becomes more verbally heroic, for example: â€Å" ‘ Come on!’ said Bilbo. ‘I am waiting!’ He tried to sound bold and cheerful, but he did not feel at all sure how the game was going to end, whether Gollum guessed right or not.† Although Bilbo puts up a tough front by trying to sound brave and bold, he is still pretty weak inside, doubting his own abilities. However, this will change dramatically throughout the novel. Another way he has shown heroic qualities is when he had to save the dwarves from the elves. â€Å" ‘No time now!’ said the hobbit. ‘You just follow me! We must all keep together and not risk getting separated. All of us must escape or none, and its our last chance. His commanding words reflect off as a respected leader. When he said ‘all of us must escape or none’ it means he’s willing to leave no man behind, spoken like a true army general. In the same chapter, Bilbo showed greater heroism, â€Å"Bilbo did his best to find straw and other stuff to pack them in cozily as could be managed in a short time.† This proves that Bilbo cares about his friends and would suffer more himself for the comfort of other. Not only was it because he was the one who wanted them to go into uncomfortable barrels, he tried to make up for it the best he can, it was also because he felt that he was the ‘leader of the pack’ now and that he had the responsibility, the type of responsibility that only a hero would feel. When Bilbo was faced with a huge fear – Smaug, he was at first a little reluctant but confronted it anyways. â€Å" Now I will make you an offer, I have got my ring and will creep down this very noon. Then if veer Smaug ought to be napping – and see what he is up to.† This shows that even if he wasn’t enthusiastic about it, he still gave it a try. Coming from a tiny hobbit hole, eating cakes and drinking tea, it was very challenging for Bilbo to face a frightening, fire-breathing dragon. In chapter 16, ‘ A Thief in the Night’, Bilbo’s growing heroism is shown with the giving of the Arkenstone. Independent moral judgment is displayed when Bilbo goes against his true friend, Thorin. â€Å" Then Bilbo, not without a shudder, not without a glance of longing, handed the marvelous stone to Bard,† This shows that he is willing to give up anything, even the amazing Arkenstone and the friendship with Thorin, to do what’s right. Although he did want to keep their friendship and the Arkenstone at first, he is not materialistic and greedy and gave it to Bard. A hobbit that possesses this type of generosity can be called a hero. I think this novel is actually about the formation of Bilbo Baggins from comfort-loving Hobbit into a fully-fledged hero at the end of the novel. Therefore he doesn’t start off as a hero but certainly as his character develops by the incidents that he faces he shows himself to be truly heroic, especially in contrast to other â€Å"heroic† characters.

Business Strategic Plan and Presentation Essay

http://www.homeworkbasket.com/BUS-475/BUS-475-Week-5-Individual-Final-Strategic-Plan-and-Presentation Resources: Vision, mission, values, SWOTT analysis, balanced scorecards, and communication plan Write a 700- to 1,050-word section for your strategic plan in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets. Include marketing and information technology strategies and tactics. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, recommend actions needed to address ethical, legal, and regulatory issues faced by the organization, and how they can improve corporate citizenship. Combine your completed strategic plan. This includes the vision, mission, values, SWOTT analysis, balanced scorecard, and communication plan. Your consolidated final strategic plan should be 2,800 to 4,200 words in length. Prepare three to five Microsoft ® PowerPoint ® slides in which you briefly outline the vision, mission, values, and balanced scorecard that you have developed for your business. For More Homework Goto http://www.homeworkbasket.com

Implications on Psychology of the Article Essay

Implications on Psychology of the Article â€Å"Cultural Sensitivity and Cultural Competence† It was argued by Trimble (2003) that psychological constructs and studies should not be analyzed and taken in apart from a view on culture and ethnic background. The proposition had its strengths; however its absolute disqualification of psychological findings, made seemingly without regard to cultural differences, left much to be said. Among others, one of the article’s weaknesses was that although it spoke of cross-cultural studies and placed emphasis on the correct assessment of culture’s effects on psychological constructs, there was a marked focus mainly on North American culture (Trimble, 2003). Caucasians and cultural minorities in the United States were the main population regarded as evidence of the negativity of unfounded generalizations regarding the universality of principles. Seeing as the field of psychology was being attacked as being ethnocentric with its lack of attention to other ethnicities, Trimble also reflected the same ethnocentrism with its failure to take note of local studies conducted in other countries which were the actual home of the ‘other cultures’ that were being championed. The article attacked the unquestioned generalization of established psychological constructs with the presumption that the same are applicable to all persons since humans are basically the same. The role of cultural practices and the effect of cultural differences is not taken into consideration in the application of psychological concepts. Manners of methodology were targeted as a means of unifying indigenous concepts to form a universal store of psychology. However, there was no mention of the current practice or methods applied by psychologists conducting research. It is important to note how research methodologies are done as the same are the basis for clinical practices and even academic discussions in psychology. One specific practice in research is to describe the subject population being studied. This description serves to affirm the interactive culture that participants are exposed to everyday, although it is admitted that the descriptions rarely reflect the ethnic culture background of participants. However, using the definition of culture employed in the article as quoted from Brown in his 1991 book, the latter interactive backgrounds of the participants described in research reports was more reflective of culture as learned and not simply genetically transmitted (Trimble, 2003). It is also to be noted that the article focused its criticisms largely on cognitive, physiological, and evolutionary psychology perspectives, failing to take into account the largely cultural approach of perspectives such as behavioral psychology. Also, the criticisms revolved around the clinical practice of psychologists and the therapist-patient relationship. However, in the remedies suggested the focus was largely on the methodology in conducting researches. There was thus a gap in the parallelism of the problems and solutions presented. It should be admitted however that although the article failed to fully comprehend the nature of the discipline that is psychology, it also made some valid arguments against processes of research in the field. It cannot be refuted that foundational psychological concepts, and even novel concepts resulting from foundational psychological perspectives, are applied to different populations with little regard to whether the same are applicable to the cultural context. The universality of concepts has thus been more a top-down process rather than a conclusion formation considering local conclusions reached by individual communities. There should be a trend towards this same diagram of universalizing concepts. The fundamental question of research methods – not simply methodology in report which was discussed earlier – was also a valid question. Given the variations in communication and interaction in differing cultures, there arises a shift in the manner of drawing information from participants in order to achieve the most truthful self analyses, report, and presentation in researches conducted. When the article presumes however that the bottom-up process of universalizing concepts is largely non-existent in the field of psychology, it is mistaken. The United States is not the only country involved in psychological research and indigenous studies of psychology have already begun in countries outside of America. This is of greater relevance than the lack of the same in cultural minorities within the United States. The limited scope of the article’s focus with regard to cultural groups failed to consider this. However, the article was correct in analyzing the influence of language in the development of indigenous psychologies. Although it was correct in this, it failed to extend its analysis on the manner of interpretation of established psychological constructs in local psychological studies. It is an established practice in research reporting to define and operationalize different variables studied and taken into consideration. Thus, in some studies it was evident that although the same nomenclature was used there was a marked difference in interpretation of the same. Most often the differences in interpretation resulted from the different observations made of cultural practices. The process of generalizing inherent behaviors in particular cultures was thus already present in the mere interpretation of already established nomenclature.

Change Essay Example | Topics and Well Written Essays - 2000 words

Change - Essay Example In this context, the aspect of change imposes significant impact upon the business organizations in their working procedures, systems, job functions and organizational structures among others. It has been viewed that there are five phases or stages in a particular business organization that include start-up or birth stage, growth or fast growth stage, maturity stage that implies slow or no growth stage, decline stage and finally death or revival stage. The idea of change is vital during the above mentioned stages of a business organization (Vora, 2010). In this paper, a diagnosis about the need for change of Nokia Corporation will be taken into concern. Moreover, a plan would be presented for Nokia in relation to transform its several business procedural functions by utilizing the concept of Kotter’s 8-step approach. Company Overview Nokia Corporation is regarded as a renowned and foremost telecommunication organization which offers broad assortment of superior quality as well as attractive products to its worldwide customers. By considering the fact that the technology of mobile is rapidly changing the world, Nokia has remained focused upon delivering excellent quality products to its large base of customers that would enable its customers to enjoy and to communicate with people with ease. In this regard, the mission of Nokia is quite simple and familiar to everyone in the world i.e. ‘Connecting People’. Nokia performs its business operations throughout the world that include Middle East, Africa, Latin America, Asia Pacific, Europe and North America. The several attractive latest products of Nokia comprise E6-00, Nokia Lumia 800, Nokia Asha and Nokia Belle among others. The organization employs approximately 1,390,000 people around the globe in order to distribute its several quality as well as attractive products to worldwide customers. In relation to the cultural aspect, Nokia emphasizes upon the concept of diversity which has paved the w ay for the organization to become successful as compared to others especially in the telecommunication industry (Nokia, 2012). Apart from focusing upon the aspect of diversity, Nokia has also emphasized upon making its several products sustainable. In this context, Nokia possesses exclusive production facilities that are situated all across the world. While manufacturing the products, the organization emphasizes upon its production procedure in order to eradicate any sort of negative environmental as well as social impact that may pose threats upon its working performance. The utmost concerns of Nokia towards the idea of diversity along with the concept of sustainability have ultimately assisted the organization to win numerous prestigious awards and recognitions. From the viewpoint of the recognitions and awards, Nokia was viewed as the finest place to work especially in the region of Caribbean and Central America in the year 2011 due to its outstanding business culture and environ ment. Moreover, Nokia once again was chosen as the most sustainable technology organization in the world for the year 2011 (Nokia, 2012). Diagnosis There are many business organizations that make changes in their business procedural functions dramatically in order to improve their working performan